AI Insights · Timothy · January 2023
Top 5 Social Apps on Android in Ghana Q4 2022
In Q4 2022, the top 5 social apps on Android in Ghana showed varied performance trends in terms of downloads, revenue, and active users.
During the fourth quarter of 2022, the top five social apps on the Android platform in Ghana displayed diverse performance trends. Here's a closer look at the weekly downloads, revenue, and active users for TikTok, Bigo Live - Live Streaming App, hi5 - meet, chat & flirt, Poppo live, and OK: Social Network.
TikTok experienced a notable increase in weekly revenue, starting at around $300 in late September and peaking at approximately $1.1K by the end of December. The app's weekly downloads fluctuated between 56K and 111K, with a notable rise to 91K in the final week of the year. Active user numbers also remained strong, maintaining over 1.7M users throughout the quarter, with minor fluctuations.
Bigo Live - Live Streaming App saw a gradual increase in weekly revenue, which reached up to $330 in the last week of December. Weekly downloads ranged from 2.3K to 3.5K, while active user numbers hovered around 9K to 10K, peaking at 10.5K in mid-December.
hi5 - meet, chat & flirt exhibited a significant increase in weekly revenue, with figures rising from around $100 in late September to $450 by the end of December. Weekly downloads, however, remained relatively stable, fluctuating between 282 and 727. The app's active user base showed a slight decline over the quarter, ending at approximately 2.5K users.
Poppo live had a varied performance in terms of weekly downloads, which peaked at 31.5K in early October and then stabilized around 3K to 9K towards the end of the quarter. Revenue trends were modest, with an increase up to $166 by the end of December. Active user numbers saw a peak of 23K in October, later stabilizing around 11K to 13K.
OK: Social Network showed a decrease in both weekly revenue and active users towards the end of the quarter. Revenue started at $174 and dwindled to zero by mid-December. Weekly downloads remained low, fluctuating between 37 and 101. Active users saw a steady decline from 523 to 365 over the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.
